Mio & The Au Sable River – Northern Michigan Outdoor Recreation Country
Rainbow Resort is located near Mio, Michigan, in the heart of one of Northern Michigan’s best-known outdoor recreation areas. Surrounded by forests and centered around the legendary Au Sable River, the Mio area has long attracted anglers, paddlers, hunters, campers, ORV riders and families looking for a classic Up North getaway.
The Au Sable River
The Au Sable is one of Michigan’s premier recreational rivers and is nationally recognized for its scenic beauty, excellent cold-water fishery and outstanding paddling opportunities. Canoeing and kayaking have been part of the area’s identity for generations, with trips ranging from relaxing short floats to full-day and multi-day river adventures.
The river is equally well known for fishing, particularly its brown and rainbow trout fishery. Miles of forested shoreline, public access points and designated recreation areas make the Au Sable a destination that draws visitors from throughout Michigan and beyond.
Rainbow Resort is ideally positioned to benefit from this recreation traffic, with its established canoe, kayak and tubing livery complementing the resort’s cabin accommodations.
Surrounded by Northern Michigan Recreation
The Mio area offers much more than the river. The surrounding Huron National Forest provides an extensive outdoor playground with opportunities for hiking, camping, hunting, wildlife viewing, trail riding and exploring miles of Northern Michigan forest.
Nearby Mio Pond provides additional fishing, boating and paddling opportunities, while the greater area includes numerous river access sites, campgrounds, trails and scenic overlooks.
ORV and ATV recreation is another important attraction to the region. The Mio area and surrounding national forest are popular with riders, adding another group of recreational visitors to the local tourism economy.
A True Four-Season Up North Destination
While summer is naturally a major season for canoeing, kayaking, tubing and family vacations, the area attracts outdoor enthusiasts throughout much of the year. Spring brings trout fishing and mushroom hunters, summer brings river and resort visitors, fall brings hunting and spectacular color, and winter recreation adds another dimension to the region.
The combination of river recreation, fishing, hunting, trails, forests and traditional Northern Michigan vacationing creates a diverse visitor base and helps make Mio an established outdoor tourism destination.
Small-Town Convenience, Up North Setting
Mio provides the everyday services visitors and resort owners need while maintaining the relaxed character of a small Northern Michigan community. Guests can spend the day on the river or exploring the surrounding forests while still having convenient access to restaurants, groceries, fuel and other services.
For an owner of Rainbow Resort, the location provides an important advantage: this is not a business that has to create a recreational destination around it. The Au Sable River and surrounding Northern Michigan forests are already the destination.
Rainbow Resort offers the opportunity to own an established lodging and recreation business in an area where visitors already come to paddle, fish, hunt, ride, explore and simply enjoy the Up North lifestyle.