Re-Think What It Means To Live In Luxury Arrive West End is ideally located in the historic West End of Dallas near Victory Park. Youll discover a wide variety of shops, restaurants, and entertainment venues in our neighborhood. Cheer on some of your favorite Dallas-based sports teams including the Dallas Stars and the Mavericks at American Airlines Center. Visit the 6th Floor Museum at Dealey Plaza, or enjoy a day of natural beauty at the Dallas Arboretum and Botanical Gardens.